Late last year, Emily Johnson took to Reddit to share her frustration with how expensive food in Canada has become.
She fixated on one grocer in particular: Loblaw, the dominant food retailer in Canada, boasting nearly 2,500 stores.
Her Reddit group - named LoblawsIsOutofControl - was filled with photos of grocery items for sale at seemingly egregious prices, like C$40 ($29.36; £23.06) for 1.4 kilograms of chicken.
Soon after, Ms Johnson and others banded together to launch a nation-wide boycott against Loblaw, saying they were fed up with the disparity between rising food prices and record profits.
Loblaws, the name, isn’t used in Quebec anymore, no. But their brand stores are very much here.
The whole point is not to just boycott stores that say “Loblaws” on the sign. But to boycott all the chains they own like Shoppers Drug Mart/Pharmaprix, Provigo, Maxi, T&T, as well as No Name, Life and PC brands, etc.
Anything Galen Weston Jr owns.
And don’t forget to boycott his castle in Britain as well.
/s
Fucking hell …
I know, Maxi is part of Loblaws as I wrote, but unfortunately it is the cheapest grocery in QC, but I go more and more at SuperC now.