The author argues that customers do not actually want chat bots for customer service, contrary to what companies claim. Chat bots can only handle simple, routine queries, but for complicated issues customers want to speak to a human representative. Companies are pushing chat bots to reduce costs and increase profits, without considering the negative impact on customer experience. The author only sees chat bots as useful for customers when used to cancel subscriptions that require contacting customer service, showing how frustrating the current system is. The author believes we should build technology that customers actually want and would appreciate, rather than focusing on bad experiences or defending against them.
When I contact customer service I almost never want information, I want them to do something. As long as the bots can’t actually make anything happening, they are just a waste of my time. And that’s why I don’t like them
I used to design and maintain chatbots for a living, for a company that among other things sold bespoke chatbots to corporate clients, and I can tell you that the companies KNOW that customers don’t want chatbots for customer service. They don’t care. THEY want chatbots for customer service because chatbots are orders of magnitude cheaper than hiring customer service representatives.
A chatbot is gonna cost what it costs them to employ 1-2 customer service reps, but it can handle basically infinite traffic for that price. The GOOD ones handle the simple questions (your "how do I pay my bill"s and your "what are your hours"s) and then forward the difficult ones (“why is my bill fucked up?”) to a human agent. But I absolutely worked with some clients (who I will not name because I do not want to get sued) that explicitly wanted to avoid letting customers get access to a human agent by whatever means possible.
Also a side note but basically no one lets people cancel accounts via chatbot. They inevitably want THOSE requests to go to a human rep so they can try to talk them out of it.
I would prefer a documentation site with a fuzzy finder, where I can search terms and the articles are well written, and If I don’t find my answer I would like to contact a real person. Chatbots are very inconvenient for finding information, and they are also slow. Maybe something like this https://support.system76.com/, https://wiki.archlinux.org/, https://wiki.archlinux.org/. good docs save more time that those crappy chatbots, and a way to have a cal with a real human. (Maybe chatbots if they were something like chat gpt)
I think the worst application of chat bots is when they replace a form that is served on a webpage. I don’t know why anyone thinks this is a good idea but I’ve seen it a lot.
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You know, if they just marketed the chatbots as a natural language way to engage with written product documentation (“what does error d80 mean and how do I fix it?”) I think that’s attractive to customers. It’s when they are presented as a replacement for a human and a barrier to getting real answers that they are a real pain.
Customers want their issues to get solved… but that ship has sailed a long time ago: first tier support, is often outsourced to call centers which are given a very strict list of subjects and procedures to follow; if a customer’s case is not in there, then they’re SOL.
What’s worse: call center companies, accept contracts from multiple companies that want to offer support, meaning the people working at a call center now have to learn not just one company’s script and strict guidelines, but those of multiple companies at once.
If we add the fact that these call center companies pay peanuts and have poor worker retention, there is close to zero chance a customer will contact a first tier support worker who knows all the strict guidelines they’re required to follow from the company the customer is seeking support for.
Chat bots are not a general solution to all customer support, despite their overhyped marketing, but they are a solution for “first tier agent knowing each and every strict guideline by heart”. Now each company just needs to feed their predefined procedures to an AI, and customers will never again call someone who has barely any clue and needs to fumble around for half an hour just to give a wrong answer.
From a consumer’s point of view, it’s like having access to a 100% accurate search engine into the company’s predefined procedures… which might not sound like much, but is still better than the current state of affairs. For anything not prepared ahead of time in the company’s support book, customers will still need to ask to escalate as usual… or even get escalated transparently when the bot realizes it can’t provide an answer.
Tangential, but my last employer (US based) outsourced L1 IT to a call center in India, and it was maddening. They didn’t know very much beyond the script, and often you just had to say the right words to get your issue escalated, but it would always take a day or so to get called back. It drove me nuts as an engineer, but I’m sure it works fine for people who are less familiar with computers.
Half the “support chat bots” I’ve talked to is just a paraphrased version of searching their support article database. If it’s not in there I pretty much have to talk to a real agent.
That said I don’t think companies would want chatbots that could do more than that, at least for the time being.
They could end up being convinced into giving me an 80% VIP discount without the company’s consent.
E: fixed a they’re i was tired this morning
Yeah, you’re right on a lot of chatbots just being paraphrased responses from the support database, but for a lot of people, that’s all they want or need. There are a great number of people who just don’t want to read the entire article to find their answer. For that, I don’t really mind chatbots because I get the use case. What I hate is when there isn’t an option to go to the next tier of support without going in circles forever with the stupid bot.
It there is an issue you have that you can’t figure out from the website but the chatbot is capable of solving you should make a better website.
If I had a simple, routine problem, I wouldn’t be calling you; I’d be solving it myself.
A decent chatbot will be able to handle the most common transactions in a conversational way similar to a person, and will automatically escalate to a human when they get out of their depth. But most chatbots are unfortunately not good.
In my country they are thinking about putting chat bot on the emergency line (same as 911 call for reference).
So no…when I call I want help, not a chat bot with limited options, no empathy and that will probably desconect my call if I choose the wrong option.
Wtf, which country are you in?
Portugal
https://24.sapo.pt/atualidade/artigos/tecnologia-do-chatgpt-vai-gerir-atendimento-de-chamadas-do-112-em-2025 It is in portuguese, but I think google can translate the webpage
Doesn’t Portugal have really high unemployment? How could this possibly be warranted?
Probably some “friend” of the main party (we call it boys do PS) will get an huge sum to do it…and in the end it will not work properly.
Our goverment does not care. We have an huge problem with nepotism and corruption. In my opinion this is not to improve thr citizen life, is to give money to some boys cooperation.
Also, the unemployment rate covers people without studies or with specific studies not suited for 911 operator. I dont know how it is in other countries, but here the first responder is a police officer and only after him it goes to a registered nurse or health profissional. We are lacking profissionais on both fields. But in the end I would rather have someone without studies but trained to be an 911 operator than a chatbot.
When this news came people started talking about the women who called 911 ordering a pizza. The operator managed to understand the caller was in danger and the pizza call was a code for help. A chatbot can do this??? I dont think so.
I would think that an unemployed person with decent communication skills could be trained to be an operator who would be much better than a chatbot. Point taken about corruption though, that makes sense sadly.
