To quote Mao:
When we discuss the terms ‘front’ and ‘rear’ it must be remembered, that while guerrillas do have bases, their primary field of activity is in the enemy’s rear areas. They themselves have no rear.
The guerilla must move among people as a fish swims in the sea. While you say we only face poor outcomes, I see this as a strategic opportunity. I’m in the enemy’s rear, in the heart of its operations. Right where I need to be.
Oh I absolutely loved it, don’t get me wrong. I lived through that decade as my own political awakening, so every single event described was something I watched super closely and posted about and participated in as part of the online activist space (and sometimes in person!)
Your observation that the social media companies can leverage and benefit from these protest movements (and perhaps even create them) is important, I think. It’s probably why Musk bought Twitter, he wanted to wield that kind of power over the masses and their ability to organize. It seems to have worked, too. We don’t see anything like what we saw in the 2010s these days.