

You’d better believe marketing execs and specialists in branding will divide and conquer market segments of apathetic typical people.
Addicts in recover programs can call the general population of non-addicts ‘normies’; people that have been marginalized for neurodivergent thinking often call the mainstream population of neurotypicals ‘normies’ etc.
Gatekeeping by commonly accepted language across diverse circles only serves for your own purity testing instead of focusing on the core issue of how to sell people on exercising their own basic self-interest.
I’m sorry, first of all, for the egregious typos in my last remark. I won’t be fixing them or future typos, lol.
Second, vaccines work by every person in a network being a less-weak node with less attack surface than if the whole network is without. Every person that armors up is protecting the whole system, just a little bit, until the network is complete with less attack surface.
Privacy restrictions, antivirus, healthy infosec, follow similar principals as masks and shots in arms, and you have to start studying how the threats respond to shifting attack surface.
At the point the effort to execute on the securing behavior is lowered, adoption improves, but at the point it conflicts with competing values you have to start marketing to people to do the right thing. Selling them on collective interest and on self interest. It’s ironic.
How you do ANY of this, well, I can only speculate. I come from a backwards country where 1/3 of our population successfully installed a national health director that admits to not believing in germ theory, and I half expect civilian encryption to be outlawed in the next 18 months.