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Joined 1 year ago
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Cake day: July 2nd, 2023

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  • YouTube wants you to keep watching the videos. The more time you spend on the site the more ads you see. They care about finding the balance of acceptable ad load to maximize ad space, which requires a consistent user base. I have faith that this is their objective. Also, videos take time to load and a user hitting pause is unpredictable. A light weight display ad is probably the best technically feasible way to grab a user’s attention in that brief moment of hitting pause. Especially when pause means a user wants to mute audio to do things like take a phone call, a video would turn off users to the platform.


  • It’s the opposite. If you pause the video you the viewers are almost always looking at the screen. The pause button on a mobile phone or web browser is literally on the player. You are guaranteed to see it immediately after you push the button. You will see it when you un pause. These ads are display banners not video. It only takes a second to see the ad.

    Unlike video ads that just auto play, especially when the video player auto plays more videos, there probably is more probability you aren’t actually watching, unlike pause ads that require user activity and focus on the screen to push the pause button.









  • Bundling works at scale if you maximize customer pool. I don’t think ESPN cable would be affordable to most people without bundling it into cable packages; their TV is subsidized by every non sports watching household. I wish there was more transparency into the costs to determine if you are coming ahead or behind in the bundling.

    But at the end of the day everyone hates paying for multiple streaming apps. To me that means people just want a bundle that magically has everything they want to watch.


  • Say what you will about streaming, but I think everyone born before 1995 will understand that todays streaming is way way way better than renting and old school cable. In the old days there was no on demand, so you could only watch what was on at the time you wanted to watch it. You literally had to go to to block buster to rent physical media that wasn’t always available for things like new releases. TV shows weren’t easily available by VHS/DVD. So with streaming, it’s basically cheaper than what Cable + Renting movies used to cost, but I can do it without limits of physical media and have access to crazy amounts of back catalog. I purchased Band of Brothers back in the day on DVD box set for like 70 bucks which is 10 1 hour long episodes. For 99 bucks a year I can get all of band of brothers and a lot more content than that. Sure I don’t own it all, but that’s fine for most of my purposes. With streaming, I think we are actually getting a lot more for less in the grand scheme of things. And bundling make it even cheaper.


  • I don’t think you understand how pricing works. Someone like Disney demands a high carriage fee agreement and mandates that ESPN must be in the basic cable package for all comcast subscribers, otherwise comcast doesn’t get any Disney owned TV. As a result Comcast has to charge basically 10 bucks a month to all subscribers to have ESPN, not counting the general cost breakout for other disney owned channels. Sure, comcast leases STB’s for X dollars and gets a cut of the subscription fees as well, but the point is the people that make the TV programming are the same. So it’s not magically going to make the cost of TV significantly cheaper by cutting out comcast. Comcast is the person that collects the bills, but Disney, ViacomCBS, etc, are very much involved of setting up the prices consumers pay on cable and streaming.

    Edit: Also add in the risk and churn factor. With cable bundling, TV programmers had scale and predictability on their side. Basically all cable subscribers had long term subscriptions and could guarantee a high volume of subscribers to collect from. With DTC (Direct to Consumer) streaming apps, consumers can churn and temporarily subscribe for monthly intervals. That means you have less subscribers at any one time on your app and for shorter durations. Guess what that does to the revenue. So if you no longer have the economics of scale in terms of long term subscription length and volume of subscribers, the cost for individual subscribers will probably have to keep creeping up and get possibly more expensive than cable.