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https://80.lv/articles/ubisoft-executive-players-should-get-comfortable-with-not-owning-games/
“One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That’s the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That’s a transformation that’s been a bit slower to happen. As gamers grow comfortable in that aspect…”.
Interpreted as “Players Should Get Comfortable with Not Owning Games”
The real context was they wanted more subscriptions.
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