They had that plan over here. But they killed it just before the war against ad block started (it was around half of the price of premium)

Same holds for YouTube. They just got rid of the only no ads subscription here. Which was half the price of premium. So they kick people out of that, and afterwards going to war with ad blockers… If they really wanted as much people as possible to pay, they would have kept that abbo. But probably it’s better for them financially to have a bit more with ad blockers and ads and convert some to the premium tier