Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
Do you by chance live in a high CoL area?
I do, and even the bougie “conservative” assholes aren’t that interested. They’re more the decked out F-whatever and gas guzzler types.
I don’t like to say it but a third party dealership was selling some painted ones that actually looked pretty nice. Nice enough to make me think that maybe the plan was always to pass on the cost to the buyer, it’s so much better.
Or maybe it was just a talented… car painter? Is that a thing when they’re just working with flat panels and no design?
No East Coast
Plenty of the east coast is high CoL. Not as much as in the west, but plenty.