It’s a word that has become popular in general in the last year-ish. But if you hear it more here. It is likely because it is a term used to describe the dynamic that pushed people from Reddit and other platforms to Lemmy. So you will here it more here, since pretty much everyone here has been personally affected by it.

Basically we are a self selecting group of people who chose to leave (or minimize use of) big tech platforms. And are therefore much more likely to be aware of the problems with those platforms.