Back in April, Sega Sammy announced that it will acquire Angry Birds creator Rovio Entertainment for 706 million Euros (about $776 million) to help with its expansion in the mobile market. Today, Sega has confirmed that the acquisition is complete and Rovio has joined Sega Group.
Why? Isn’t Rovio pretty much dead?
Angry Birds is still a big brand. Not as big as during their prime time but as long as you can make money with it, it’s worth it