Sponsor: Arctic Liquid Freezer II ARGB on Amazon https://geni.us/8BokJIn HW News this week, we start with a discussion about Linus Sebastian's recent reply t...
I haven’t exactly watched Linus’ videos about it but here’s how I understand the situation:
They deemed the product a “nobody should ever buy this for any reason” because of two things:
1: The cooler was for a 3090TI, by all accounts an “old” card
2: The cooler is priced at 800$
Of these 2 factors both have issues. For starters the “product” they tested was only a prototype, there is a 4090 Version coming that would be more appealing to the market. Second and most important: the cooler is apparently aimed at an incredibly niche market. A market so niche in fact 800$ for a cooler isn’t considered expensive. Just as an example: the product stack they themselves compare against is about as expensive as their own cooler block. They are not as egregiously overpriced as LTT claims. In fact given their selling point of “Only one cooler block” I’d argue they actually have a competitive product here. Can’t be sure though as I’m not well versed in the custom loop market.
Now under these circumstances giving such an absolute statement of “nobody should ever buy this” suddenly seems a tad bit unfair. No this cooler isn’t for the masses but by refusing to retest and not considering the market this cooler is aimed at LTT has done a disservice to the people potentially interested in this who will now be subconsciously steered away from it.
What Linus did is essentially review a Super Car. But instead of Gasoline he filled the tank with Diesel (not exactly the best analogy but the closest I can think of), then took it out for a drive. Claimed the Performance was shit for the price and that nobody ever should buy this for any reason at all. For a product like this it doesn’t matter that average Joe shouldn’t buy it, that is obvious from the get go but by not doing this properly LTT essentially robbed the intended customer base of an objective take on it.
Honestly, the prototype as it stands is a product no one should buy. But it is also a product only 1 person could buy (and that was a mistake…). It is a very expensive for what it is and anyone that has that kind of money to spend on a cooler is going to want the latest graphics card, not the last years model. So as a product for the 3090TI it really does not have any real market.
But it is only a prototype. And if they made one for the 4090TI instead it would have a niche market again. Development of these things takes time and they are only a very small company - no telling what they will bring to market in the future but I think it would take less time to adapt what they learnt from this prototype to one for the newer cards wont take as long. Maybe they might even need to target the next gen as their first actual market.
Either way, the conclusions that LTT made from their botched testing are useless. No performance improvement at all when used incorrectly does not tell us anything. If they had tested it correctly, and found a slight improvement in performance then it means they are on to something for the niche market they are going after. Which I assume is people with lots of money that want to squeeze the most performance as they can out of their system. Even if this version is not worth it for anyone that can afford it as you can get better performance with the newer card, what they actually release might be if it targets the current gen cards at the time of release.
But they still have to start somewhere with hardware they can get their hands on to actually do some R&D on their product ideas so a prototype being made for the 3090TI does make sense even if the product targeting that now does not.
Either way no good conclusion can be drawn from LTTs review but that also wont stop their review from hurting the company potential future customers. So is really a shitty thing for them to have done all round.
I haven’t exactly watched Linus’ videos about it but here’s how I understand the situation:
They deemed the product a “nobody should ever buy this for any reason” because of two things: 1: The cooler was for a 3090TI, by all accounts an “old” card 2: The cooler is priced at 800$
Of these 2 factors both have issues. For starters the “product” they tested was only a prototype, there is a 4090 Version coming that would be more appealing to the market. Second and most important: the cooler is apparently aimed at an incredibly niche market. A market so niche in fact 800$ for a cooler isn’t considered expensive. Just as an example: the product stack they themselves compare against is about as expensive as their own cooler block. They are not as egregiously overpriced as LTT claims. In fact given their selling point of “Only one cooler block” I’d argue they actually have a competitive product here. Can’t be sure though as I’m not well versed in the custom loop market.
Now under these circumstances giving such an absolute statement of “nobody should ever buy this” suddenly seems a tad bit unfair. No this cooler isn’t for the masses but by refusing to retest and not considering the market this cooler is aimed at LTT has done a disservice to the people potentially interested in this who will now be subconsciously steered away from it.
What Linus did is essentially review a Super Car. But instead of Gasoline he filled the tank with Diesel (not exactly the best analogy but the closest I can think of), then took it out for a drive. Claimed the Performance was shit for the price and that nobody ever should buy this for any reason at all. For a product like this it doesn’t matter that average Joe shouldn’t buy it, that is obvious from the get go but by not doing this properly LTT essentially robbed the intended customer base of an objective take on it.
Honestly, the prototype as it stands is a product no one should buy. But it is also a product only 1 person could buy (and that was a mistake…). It is a very expensive for what it is and anyone that has that kind of money to spend on a cooler is going to want the latest graphics card, not the last years model. So as a product for the 3090TI it really does not have any real market.
But it is only a prototype. And if they made one for the 4090TI instead it would have a niche market again. Development of these things takes time and they are only a very small company - no telling what they will bring to market in the future but I think it would take less time to adapt what they learnt from this prototype to one for the newer cards wont take as long. Maybe they might even need to target the next gen as their first actual market.
Either way, the conclusions that LTT made from their botched testing are useless. No performance improvement at all when used incorrectly does not tell us anything. If they had tested it correctly, and found a slight improvement in performance then it means they are on to something for the niche market they are going after. Which I assume is people with lots of money that want to squeeze the most performance as they can out of their system. Even if this version is not worth it for anyone that can afford it as you can get better performance with the newer card, what they actually release might be if it targets the current gen cards at the time of release.
But they still have to start somewhere with hardware they can get their hands on to actually do some R&D on their product ideas so a prototype being made for the 3090TI does make sense even if the product targeting that now does not.
Either way no good conclusion can be drawn from LTTs review but that also wont stop their review from hurting the company potential future customers. So is really a shitty thing for them to have done all round.