Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.
During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.
“As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.”
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025.
It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.
Last year, Penegor announced a restructuring intended to speed decision-making and invest more in new restaurant development, particularly overseas.
The original article contains 232 words, the summary contains 160 words. Saved 31%. I’m a bot and I’m open source!
This is the best summary I could come up with:
Wendy’s is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.
During a conference call earlier this month, Wendy’s CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.
“As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.”
Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025.
It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.
Last year, Penegor announced a restructuring intended to speed decision-making and invest more in new restaurant development, particularly overseas.
The original article contains 232 words, the summary contains 160 words. Saved 31%. I’m a bot and I’m open source!