As it says in the title, the BBC is starting its own Mastodon instance. I think the CBC (and other news networks) should do similar. Particularly with the recent passing of Bill C-18 it seems like a world where the links we share are crossposts to news organization’s own content is the perfect resolution to that whole issue.
The possessive pronoun is “its”. “It’s” is a contraction of “it is”.
Thank you for the correction.