Actually, the agreement is with The Beer Store, a private enterprise that is mostly 2 global super-breweries. The current agreement prevents the LCBO from selling 24s of your beer so that Molson-Coors, AB InBev and Sapporo corner that format in the market. Removing the agreement allows the LCBO to carry large format, and possibly directing more shopping to a government owned outlet.
Actually, the agreement is with The Beer Store, a private enterprise that is mostly 2 global super-breweries. The current agreement prevents the LCBO from selling 24s of your beer so that Molson-Coors, AB InBev and Sapporo corner that format in the market. Removing the agreement allows the LCBO to carry large format, and possibly directing more shopping to a government owned outlet.