My understanding was that overstock.com bought them for their brand only, and then changed their own name to Bed Bath & Beyond. So the old BB&B is now extinct, and overstock.com is now masquerading as BB&B.
If you go to overstock.com or o.co, both actually redirect to Bed Bath & Beyond now (which is presumably just a re-skinned version of the old overstock.com?)
My understanding was that overstock.com bought them for their brand only, and then changed their own name to Bed Bath & Beyond. So the old BB&B is now extinct, and overstock.com is now masquerading as BB&B.
If you go to overstock.com or o.co, both actually redirect to Bed Bath & Beyond now (which is presumably just a re-skinned version of the old overstock.com?)